Episode 2081: Robert Wolcott on how just-In-time technology is about to radical transform business, society and daily life

What if you could have whatever you want, produced and provided immediately and affordably no matter how customized—with minimal environmental impact? Just-in-time anything, anywhere, anytime.

On yesterday’s show, Keith Teare mourned the scarcity of utopian thinking in Silicon Valley. But maybe Keith was looking on the wrong coast. Robert Wolcott, who teaches at the University of Chicago and is the chair of the World Innovation Network, recognizes the value of utopian idealism in his co-authored new book, Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society and Life. As he told me, the just-in-time tech revolution of generative AI, 3D printing, lab-grown meats, renewable energy, and virtual reality is going to change everything. But what Wolcott can’t predict, he confesses, is whether all this radically disruptive new tech will lead us to utopia or to dystopia.


Robert C. Wolcott is Adjunct Professor of Innovation at the Booth School of Business, University of Chicago, and Adjunct Professor of Executive Education at the Kellogg School of Management, Northwestern University. From 2010 – 2019, he served as Clinical Professor of Innovation and Entrepreneurship at Kellogg. Wolcott won Teacher of the Year from Kellogg’s EMBA program in 2013, 2014, 2015 and 2017. He’s co-founder and chair of The World Innovation Network (TWIN), a global community of nearly 4,000 innovation and growth leaders from over 30 countries and across sectors (business, government, the arts, academia, defense). TWIN gathers 400 delegates for TWIN Global each year in Chicago to explore the future, in addition to smaller gatherings and online sessions. The objective is to build trusted relationships across sectors. Wolcott is an angel investor in over 20 companies including crowd funding leader Indiegogo, tech-enabled coaching and culture development platform Abroad.io, student loan innovator Lumni, digital education leader Kiddom, transaction security technology firm Magic Cube, digital mental health platform Silver Cloud Health and ClearCare Online (acquired by Battery Ventures), international art show, EXPO Chicago and MommyDaddyMe.com, a Hong Kong-based online capability development platform for children and their families across Asia. Wolcott holds a BA, European and Chinese History; and an MS and Ph.D., Industrial Engineering & Management Science, Northwestern University. Wolcott is a board member of Clareo, a foresight and growth strategy consultancy serving global corporations, and Abroad.io, a tech-enabled human transformation platform. Wolcott serves on advisory boards for H-Farm, the leading technology ecosystem in Italy, and the Open Innovation Lab of Norway. He serves on the board of Cure Blindness (Himalayan Cataract Project), a global non-profit that has restored sight to nearly one million people in Asia, Africa and Latin America. He is a regular contributor for Forbes on the impact of technology on business, society and humanity. His book, Grow From Within: Mastering Corporate Entrepreneurship and Innovation (McGraw-Hill, 2010) has been published in Chinese and Japanese. Wolcott’s work appears in MIT Sloan Management Review, strategy+business, The Harvard Business Review (online), The Wall Street Journal, Advertising Age, Business Week, The Financial Times (European Edition), The New York Times and numerous overseas publications.


Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

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Nobody asks sharper or more impertinent questions than Andrew Keen. In KEEN ON, Andrew cross-examines the world’s smartest people on politics, economics, history, the environment, and tech. If you want to make sense of our complex world, check out the daily questions and the answers on KEEN ON.
Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best-known technology and politics broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running show How To Fix Democracy and the author of four critically acclaimed books about the future, including the international bestselling CULT OF THE AMATEUR.
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