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Episode 2156: James Muldoon exposes the hidden human labor powering the AI revolution

FEEDING THE MACHINE: Why AI is People

There are two core critiques of AI. The first is that it is an existential threat because it replaces humans with algorithms. The second is that AI is a mirror that only compounds preexisting injustices. James Muldoon, an associate professor of management at Essex Business School and co-author of Feeding the Machine, fits into the second category. Reminding us that “AI is people”, he travelled around the world in search of the hidden human labor that is the powering the AI revolution. What he found was a huge precariat (estimated by the World Bank to be over 100 million people) who are doing the dirty human work that powers “artificial” intelligence. The AI revolution, then, for Muldoon, is only compounding the exploitative nature of labor in today’s increasingly inegalitarian global economy. It is the core problem with, rather than the solution to 21st century networked capitalism.


James Muldoon is a Reader (Associate Professor) in Management at the Essex Business School, a Research Associate at the Oxford Internet Institute and Head of Digital Research at the Autonomy think tank. His research examines how modern technologies such as artificial intelligence and digital platforms can create public value and serve the common good. It explores how notions of freedom, power and democracy need to be rethought in a digital age and what we can do to harness the positive potential of new technology. His recent work has focussed on the hidden human labour of artificial intelligence and the global production networks that power AI. He also analyses how digital labour is changing across multiple sectors including ride hail, food delivery, domestic work, childcare and microwork.


Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

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Keen On
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Nobody asks sharper or more impertinent questions than Andrew Keen. In KEEN ON, Andrew cross-examines the world’s smartest people on politics, economics, history, the environment, and tech. If you want to make sense of our complex world, check out the daily questions and the answers on KEEN ON.
Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best-known technology and politics broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running show How To Fix Democracy and the author of four critically acclaimed books about the future, including the international bestselling CULT OF THE AMATEUR.
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