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Episode 2165: A Meta Exec on why Corporations Should be in the Business of Social Engineering

The Ethical Imperative: Leading with Conscience to Shape the Future of Business

Andrew C.M. Cooper is the author of the new book, The Ethical Imperative: Leading with Conscience to Shape the Future of Business. He is also an Associate General Counsel and Head of Patent Acquisitions at Meta. While he didn’t write The Ethical Imperative as a Meta person, it is still intriguing that one of Zuckerberg’s lawyers should be writing a book about corporate ethics, especially since he told me that corporations “should be in the business of social engineering”. But I’m not convinced. In my opinion, the business of social engineering should come from government. The ethical imperative of corporations is serve their investors & customers; while the ethical imperative of government is to serve their citizens. All else is business school happy talk.


Andrew Cooper is an internationally recognized executive leader and apologist for compassionate business practices. He led as a history-making first Millennial and Black executive to serve as General Counsel of UPS Airlines, the world’s largest logistics airline with over 20,000 employees in 220 countries. Cooper’s team was essential to the success of Operation Warp Speed, the United States’ pandemic vaccine relief effort. Cooper helps organizations regain and retain high performance through leadership transformation.


Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

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Nobody asks sharper or more impertinent questions than Andrew Keen. In KEEN ON, Andrew cross-examines the world’s smartest people on politics, economics, history, the environment, and tech. If you want to make sense of our complex world, check out the daily questions and the answers on KEEN ON.
Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best-known technology and politics broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running show How To Fix Democracy and the author of four critically acclaimed books about the future, including the international bestselling CULT OF THE AMATEUR.
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