Lauren Etter on the Vaping Generation

Keen On

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Lauren Etter on the Vaping Generation

Andrew Keen

Aug 11, 2021

In this episode of "Keen On", Andrew is joined by Lauren Etter, the author of "The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation", to tell the story of what happened when two of the most notorious industries collided—and the vaping epidemic was born.

Lauren Etter is an award-winning investigative reporter at Bloomberg News, where she writes in-depth corporate features and investigative stories for Bloomberg Businessweek. Previously she was a staff reporter at The Wall Street Journal, and she has written for Vanity Fair and The New Yorker. She holds master’s degrees in journalism and in law from Northwestern University. Etter lives in Los Angeles with her husband and three children.

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Nobody asks sharper or more impertinent questions than Andrew Keen. In KEEN ON, Andrew cross-examines the world’s smartest people on politics, economics, history, the environment, and tech. If you want to make sense of our complex world, check out the daily questions and the answers on KEEN ON.

Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best-known technology and politics broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running show How To Fix Democracy and the author of four critically acclaimed books about the future, including the international bestselling CULT OF THE AMATEUR.

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