Keen On America
Keen On America
Sir Martin Sorrell: On the Shifts in the Global Economy
0:00
Current time: 0:00 / Total time: -30:27
-30:27

Sir Martin Sorrell: On the Shifts in the Global Economy

Sir Martin Sorrell is Executive Chairman of S⁴Capital, a new London listed vehicle with the objective of building a new age, new era, digital advertising and marketing services platform for clients. S4Capital has completed the acquisition of MightyHive in December 2018 for a total consideration of USD 150 million. MightyHive is a San Francisco based market-leading programmatic solutions provider. This transaction followed the acquisition of MediaMonks for €300 million in July 2018 and furthered the company’s strategy of combining award winning creative production with digital media planning and primary data analytics.

Prior to S⁴Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.

Sir Martin graduated from Cambridge University and has an MBA from the Harvard Business School.

Discussion about this episode