“On my headstone, it would say: I was always right. I never lied, and no one paid any attention to me.” — Paulina Borsook
A quarter of a century ago, the tech journalist Paulina Borsook published Cyberselfish, one of the earliest critiques of Silicon Valley’s libertarian culture. While the heretical book got widely reviewed, it not only didn’t sell but cursed her writing career, Borsook claiming she couldn’t get published again on any subject. Used copies of Cyberselfish could be had for a few dollars and she became just another forgotten tech dissenter.
Then, last year, Borsook was magically resurrected. The New York Times (re)discovered her as “the writer who dared criticize Silicon Valley” and the price of secondhand copies of Cyberselfish jumped to over a thousand dollars. The world caught up with her tech scepticism. Like an AI startup, Borsook is now hot. So hot, in fact, that the original Cyberselfish is now being republished not only in the US and UK, but also in France. So hot, that we now have a new word: “Borsookian,” to describe Silicon Valley libertarianism.
The funny thing is that nothing much has changed over the last quarter century since Borsook’s original book came out. Not tech’s libertarian hostility to government. Not the Silicon Valley boys-only club. And certainly not Paulina Borsook, who retains what the Grateful Dead lyricist and digital utopian John Perry Barlow half-lovingly called her “dyspeptic” manner. “On my headstone, it would say: I was always right,” Paulina Borsook confides with dyspeptic glee. “I never lied, and no one paid any attention to me.” How delicious to be so fully resurrected. What fun for the heretic to help transform the original orthodoxy into the new heresy.
