Episode 2121: PR exec Phil Elwood confesses to building a "counter-narrative" for some of the worst humans on the planet

Confessions of the guy who did PR for Assad, Gaddafi and the Qataris

Memoirs are usually morally uplifting reads with happy endings. But Phil Elwood’s new memoir, All the Worst Humans, is a confession of how Elwood, as a top DC based PR operative, created what he calls a “counter-narrative” for Assad, Gaddafi and the Qataris. Elwood isn’t proud about any of this. As he confessed to me, he still sleeps poorly and often wakes up at 3.00 am regretting the morally poor choices he’s made in his life. The sad thing is that there are still many other highly paid PR execs doing the dirty narrative work for dictators, tycoons and corrupt politicians. Let’s hope they pick up All the Worst Humans at the airport on their next trip to Saudi Arabia or Russia.


Phil Elwood is a public relations operative. He was born in New York City, grew up in Idaho, and moved to Washington, DC at age twenty to intern for Senator Daniel Patrick Moynihan. He completed his undergraduate degree from Georgetown University, and his graduate studies at the London School of Economics before starting his career at a small PR firm. Over the last two decades, Elwood has worked for some of the top – and bottom – PR firms in Washington. He lives in DC.


Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

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Nobody asks sharper or more impertinent questions than Andrew Keen. In KEEN ON, Andrew cross-examines the world’s smartest people on politics, economics, history, the environment, and tech. If you want to make sense of our complex world, check out the daily questions and the answers on KEEN ON.
Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best-known technology and politics broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running show How To Fix Democracy and the author of four critically acclaimed books about the future, including the international bestselling CULT OF THE AMATEUR.
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